Direct Media is in its third year of strategic partnership with the Novak Đoković Foundation centered around Original, a magazine for students, young people and entrepreneurs launched by the foundation of the world’s No. 1 tennis player.

The Original monthly is available to university students across Serbia, as well as the wider public. The magazine’s writers include the most prominent and respectable Serbian journalists, authors, playwrights, and students. We believe that quality content in the media is a key driver of young people’s growth, as well as that of their talents and interests. Direct Media and the Novak Đoković foundation share the same values and principles, among which is ongoing support for young people and their future.