MEDIA AND COMMUNICATION PLANNING
Successful establishing of media and communication strategy is the foundation of every efficient campaign. Ascanius Media uses its knowledge, experience and tools to provide ideas and integrated solutions for strengthening the brand and creating experience relevant for the consumers.
RESEARCH AND ANALYSIS
We live in the challenging age of “big data” and for that reason we need to understand the changes and explore new possibilities of contacting consumers.
The main task of insight is to understand key influences, data analysis and integration of all results into a conclusion that reveals new trend and facts. Insight (understanding and a real conclusion) is the key information for making timely and proper decisions, representing the foundation of the strategic planning.
Contemporary marketing, advertising as well, are facing the pressure of budget rationalization and assurance of the highest possible return of investment.
Media planning is the competence of selecting the right advertising platforms for the client’s products or services. Digital planners are responsible for the difficult task of determining when, where and how much the client’s ad needs to be shown.
SOCIAL MEDIA & CONTENT MARKETING
Our experts in domain of content and advertising in social media carefully select the best channels to place advertisements so as to reach the right target audience at the right moment and achieve established goals and maximum effects of the campaign. In planning, setting and optimization of campaigns we use the best software tools and latest trends.