AM Komunikacije is one of the leading media agencies and buyers in Slovenia, offering a comprehensive set of services, from media planning and media buying, research and consumer insight to preparation of communication strategies and counseling.
In 2011 the media agency separated from integrated communications agency Formitas BBDO, with whom it still has close business cooperation, and became part of the largest regional communications system Direct Media. Upon becoming a part of Ascanius Media group in 2018, we further developed our regional strengths in collaboration with Croatia and Bosnia and Herzegovina, while maintaining cooperation with the remaining SEE region through affiliation with Direct Media United Solutions. We are the third largest Slovenian media buyer and as part of the Direct Media United Solutions network, the largest buyer in SEE region.
We are postdemographic pioneers going beyond the usual demographic characteristics of consumers to define and target our target groups more effectively. We have developed our own module for analysis of lifestyles of target groups within the Mediana TGI consumer and brand analysis tool, which is owned exclusively by AM Komunikacije and is used to achieve the competitive advantages of our business partners.
Our focus goes far beyond classical media planning and buying, as we focus on partnership-based project based on achieving synergy between the client, the media agency and the media vendor. In the heart of this cooperation, we place an open, honest and transparent relationship with all business partners, which is a prerequisite for creating successful brand stories that last years and raise the brands of our clients to a higher level.