MEDIA AND COMMUNICATION PLANNING
Successful establishing of media and communication strategy is the foundation of every efficient campaign. Direct Media uses its knowledge, experience and tools to provide ideas and integrated solutions for strengthening the brand and creating experience relevant for the consumers.
Higher media fragmentation and age of “personalization” challenges us to create a unique approach for the target audience. New technologies enable two-way communication between brands and their consumers. For that reason, our media and communication planning is based on the consumer journey and the fact that the media world is divided in paid, earned and owned media. Focusing on ROI, we use in-depth understanding of the market and consumer habits, new technologies and original concepts to offer efficient solutions to our partners.
RESEARCH AND ANALYSIS
We live in the challenging age of “big data” and for that reason we need to understand the changes and explore new possibilities of contacting consumers.
Direct Media has all the relevant research and data bases at its disposal, but we also develop our own tools and analysis. Experience and knowledge enables us to create complete image which represents the foundation for building successful communication strategy.
The main task of insight is to understand key influences, data analysis and integration of all results into a conclusion that reveals new trend and facts. Insight (understanding and a real conclusion) is the key information for making timely and proper decisions, representing the foundation of the strategic planning.
We want our advice to have practical value and create a difference for the benefit of our partners.
Contemporary marketing, advertising as well, are facing the pressure of budget rationalization and assurance of the highest possible return of investment.
Following the idea of best strategies for clients, our job is to find the most optimal, yet the most efficient method to reach the audience we are addressing. Our aim is to get the best quality for the most favorable price, which is contingent upon the strength of an agency and the market position, as well as the negotiation process which we have been improving for years.
Media planning is the competence of selecting the right advertising platforms for the client’s products or services. Digital planners are responsible for the difficult task of determining when, where and how much the client’s ad needs to be shown. Their objective is to pinpoint the right target group at the right time and through the right channel, all within the limits of the predetermined budget. Our strategists and planners use precision and detail in combining targeting, tactical planning, optimization, adaptation, and attribution in order to provide the client with the best for the invested means.
As leaders in the digital media market, our partners have the privilege to be the first to implement new technologies, channels and formats:
- Native Advertising
- Strategies of advertising in social media
- Advanced tactics and techniques and retargeting
- Campaigns on search engines with continuous monitoring and adjustments aimed at achieving maximum results
- Strategic appearances on all digital media using all channels
- Video advertising in positions that provide the highest brand visibility
PROGRAMMATIC, RTB & BIG DATA
“Programmatic is the gluten of advertising” – this phrase was uttered by the famous TV host Jimmy Kimmel in his talk show. Just as is the case with gluten, “programmatic” has transformed into a phrase used by many but truly understood by a very few – the only thing they know is that it’s something important. And with good reason.
Programmatic includes a wide range of different technologies that enable the rental and optimization in the field of digital media. These technologies are replacing “manual” rental methods, and advertisers can now rent positions in digital media with greater speed and efficiency than ever before.
As pioneers in the market in this area, we are able to offer the client with our know-how and experience in the analysis of data from display advertising, mobile advertising, social media, video and custom display formats, as well as with the complete platform for programmatic campaigns. Our expertise combined with advanced software guarantee to deliver superior results.
SOCIAL MEDIA & CONTENT MARKETING
Our experts in domain of content and advertising in social media carefully select the best channels to place advertisements so as to reach the right target audience at the right moment and achieve established goals and maximum effects of the campaign. In planning, setting and optimization of campaigns we use the best software tools and latest trends.
Our team is specialized to provide the best in following segments:
- Social networks profile administration
- Blogosphere strategy and users’ comments management
- Social networks content development and optimization
- Social network posts – Text content optimization and visuals
- Paid campaigns in social media and “Native Advertising” campaigns
Mobile platforms are increasingly overtaking the use of desktop. By combining data of mobile platforms and marketing know-how, we can take our client on a journey towards future business success. We understand the mobile ecosystem, and what is most important, we know how to use relevant media for relevant strategies. At the same time, we understand trends, technology and innovation, as we are constantly improving ourselves.
We are setting the standards in the industry by working with more than 250 national and global partners. We would not copy a desktop campaign to another platform, as we would consider the strengths of every channel separately and use them for brand positioning.
We are very much aware of the power of the creative, how important it is to properly put the brand into the limelight during the various shopping phases. Therefore, we continually test and improve our work, by monitoring how the story-telling attracts people.
EMAIL & CRM
When, on one hand, we combine real content with the best target audience, and on the other hand the choice of a correct communication channel at the right moment – we achieve maximum results. Because of that our CRM experts can really integrate all aspects of the campaign by using the following channels:
- Email marketing for all devices and platforms
- Push notifications for users’ engagement
- Target users using Geo-Fencing and Geo-Targeting
- Special channels for mobile devices such as SMS, QR codes or Augmented Reality
- Hyper-targeting users by using special lists and personalized content