MEDIA AND COMMUNICATION PLANNING

Successful establishing of media and communication strategy is the foundation of every efficient campaign. Ascanius Media uses its knowledge, experience and tools to provide ideas and integrated solutions for strengthening the brand and creating experience relevant for the consumers.

RESEARCH AND ANALYSIS

We live in the challenging age of “big data” and for that reason we need to understand the changes and explore new possibilities of contacting consumers.

INSIGHTS

The main task of insight is to understand key influences, data analysis and integration of all results into a conclusion that reveals new trend and facts. Insight (understanding and a real conclusion) is the key information for making timely and proper decisions, representing the foundation of the strategic planning.

MEDIA BUYING

Contemporary marketing, advertising as well, are facing the pressure of budget rationalization and assurance of the highest possible return of investment.

DIGITAL PLANNING

Media planning is the competence of selecting the right advertising platforms for the client’s products or services. Digital planners are responsible for the difficult task of determining when, where and how much the client’s ad needs to be shown.

SOCIAL MEDIA & CONTENT MARKETING

Our experts in domain of content and advertising in social media carefully select the best channels to place advertisements so as to reach the right target audience at the right moment and achieve established goals and maximum effects of the campaign. In planning, setting and optimization of campaigns we use the best software tools and latest trends.

CREATIVE TEAM AND PRODUCTION

Following our partners needs for one stop shop solutions with a necessary dose of creative and original, as well as confidence, preciseness and responsibility that working in a media agency involves, we have created the creative department.

ASCANIUS MEDIA

CROATIA

Ascanius Media d.o.o. Zagreb was founded in 2009. as a communication agency providing a full range of services from media planning & buying, through research and consumer insights, to communication strategies and consulting.

We specialize in helping our international and local clients to improve their communication strategy and presence in the media. With the support of our regional and partner networks we offer tailor-made and innovative solutions for communication needs, in all types of media and any country in Adriatic region.

Ascanius Media Zagreb is a member of HURA, Croatian Association of Communications Agencies.

AFFILIATED WITH DIRECT MEDIA

SERBIA

Direct Media Serbia transformed from the leading media agency into the media system. We offer integrated communication service to our partners, whilst striving to promote media environment by placing top quality media content.

As the parent company of Direct Media System, we have created a network of professionals who have set standards in media advertising. Our expertise in media planning and buying in the Serbian market, independent tools development and monitoring and evaluation system gained us a reputation of an agency that transforms the partner’s budget into efficient media campaigns with visible and measurable effect.Our team is composed of multidisciplinary communication professionals. Our Digital Sector is the leader in the region. The Agency for integrated communication Fusion communications created some of the most awarded campaigns, and the Creative Sector is recognized for its innovation in using new technologies. We complete the communication service with the production of material in Digital Print Center – Big Print.All our people follow the principle of excellence. To our great pleasure, young leaders’ desire to work with us is proportionate to the percent of employee retention in Direct Media System.

MONTENEGRO

Since it was founded in 2002, Direct Media Podgorica has been rapidly growing over the years in knowledge, personnel and market share. As soon as in 2004, it was already a leading agency in the market.

It used the position of an absolute leader to shape the underdeveloped market in Montenegro and raised it to level anticipated by big international advertisers. To succeed in this endeavor, Direct Media Podgorica continually invested all its knowledge, experience and resources into development projects, even when they were not economically grounded.Today, the results are more than obvious. Developed media and digital sectors, numerous surveys and great experience gathered in fields complementary to the communication business.

MACEDONIA

Direct media Skopje was founded in 2003 as a part of Direct Media network of agencies, with the approach of delivering quality client service on effective media buying, planning and communication strategies on combined market to EX YU for the domestic and international clients.

By the year 2005 Direct Media Skopje was rank No.1 in Turn Over with more than 5 millions Euro.Today Direct Media Skopje is rank 3^rd agency in terms of turnover on the market. Direct Media experience in numerous FMCG clients is however the biggest in the market.Our unorthodox trajectory of successful advertising media agency on the market, build proven ways to reach the highest efficiency in traditional and digital media advertising through out of box solutions. Our Team is big enough to respond, small enough to adapt, trained to gather best Network know-how. We try to conjure precise mixture of mathematics, statistic calculations , psychology, strategic planning, finance and hard work. We optimize media campaign in terms of budget, reach and frequency.But above all, we use communication channels the way consumers want to use them, not the way the business wants to use them.

ALBANIA

Direct Media Tirana is a communication agency providing a full range of services from media planning & buying, through research and consumer insights, to communication strategies and consulting. Direct Media Tirana is part of Direct Media network of agencies and operates in Albania since 2010.

Direct Media Tirana is growing year by year providing the necessary experience in helping our international and local clients to improve their communication strategy and presence in the media market. With the support of our regional and partner networks we offer tailor-made and innovative solutions for communication needs, in all types of media in Albania.Direct Media Tirana is one of the most influential agencies in the Albanian media market, having an excellent relationship with all media outlets.

BULGARIA

SLOVENIA

Direct Media is one of the leading media agencies and buyers in Slovenia, offering a comprehensive set of services, from media planning and media buying, research and consumer insight to preparation of communication strategies and counseling.

In 2011 the media agency separated from integrated communications agency Formitas BBDO, with whom it still has close business cooperation, and became part of the largest regional communications system Direct Media. Upon becoming a part of Ascanius Media group in 2018, we further developed our regional strengths in collaboration with Croatia and Bosnia and Herzegovina, while maintaining cooperation with the remaining SEE region through affiliation with Direct Media United Solutions. We are the third largest Slovenian media buyer and as part of the Direct Media United Solutions network, the largest buyer in SEE region.

We are postdemographic pioneers going beyond the usual demographic characteristics of consumers to define and target our target groups more effectively. We have developed our own module for analysis of lifestyles of target groups within the Mediana TGI consumer and brand analysis tool, which is owned exclusively by AM Komunikacije and is used to achieve the competitive advantages of our business partners.

Our focus goes far beyond classical media planning and buying, as we focus on partnership-based project based on achieving synergy between the client, the media agency and the media vendor. In the heart of this cooperation, we place an open, honest and transparent relationship with all business partners, which is a prerequisite for creating successful brand stories that last years and raise the brands of our clients to a higher level.

BOSNIA AND HERZEGOVINA

Direct Media Sarajevo was founded in 2003 as a full service agency and in a very short period we have become one of the leading agencies in the BH market.

From our beginnings we have further built our scope of services we provide to our clients based on quality and diversity.

Today, 16 years later, we can proudly say that we have kept our postulates, applying them daily and adapting them to the contemporary moment.

Our profesionals are educated to handle the communication and media business of our international and local clients. By continuing to invest in employees and specialized tools and software, and with the support of our regional partner network, we offer innovative and original solutions for the needs of our clients’ communication strategies, which make their products and services more successful in today’s world.

Ascanius Media Sarajevo has the knowledge, experience and tools needed to create successful campaigns. In addition to a successful and creative team of talented people, we are the only agency in the region that owns In house developed software for media planning and leasing, campaign tracking and post buy analysis.

Our Culture

Only excellent is good enough

Our People

By investing in people we invest in business

Responsibility

We create change we want to see