By: Mitja Tuškej
Hocus pocus: The focus is a new book, written and published (only in Slovenian for now) by a recognized expert on market brands, who is well known in the region, especially if you attended any of the DM Academies. His first book, “Bez frendova nema brendova” (No Friends, No Brands), which was chosen as the best marketing book of 2015 in Slovenia, was bestseller in Serbia and the rest of the region. As we learn straight from the source, the book was distributed to at least one thousand different readers.
In his second book, the author replenishes his knowledge and experience in managing brands with the latest and most up-to-date developments. In this new book, he is seeking and describing the right path to the story of a market brand, which is fighting for its users in very competitive market situations. Mitja once again creates real “magic”, which enables the market brand to gain and maintain its focus. Both at itself and its target audience.
We are all looking forward to this book becoming available in other languages and markets.