DM Academy

Our employees’ professional development is carefully designed through our in-house development program of Direct Media’s regional educational center called  Direct Media Academy. The program brings together all the professionals from our network with the idea for them to use interactive workshops and lectures by in-house and guest speakers to gain insights into new know-how and share their experiences with their colleagues.

Direct Media Academy was created in 2012 as an internal educational program for Direct Media’s employees, and since 2017 its doors opened to anyone interested in taking part. The program was created by a team of leading Direct Media experts with the aim of offering their expertise and comprehensive insight into marketing communications.

All ears to consumers, they spur the trends!

6. October 2017.

The lecture attended by 500 marketing professionals that took place in Belgrade as part of Direct Media Academy saw experts from the world’s leading marketing firm Trendwatching present key trends as a recommendation to brands, the media, and marketing agencies.

Offering a service or product that makes life easier—even by using artificial intelligence; being present everywhere and at all times in completely new places and contexts; connecting young people with peers who share the same interests; companies making internal changes for the better (and talking about it!); and, finally, being different and unpredictable—these are the five global trends in marketing for 2018.


8th Direct Media Academy has started

4. October 2017.

At the Madlenianum building in Belgrade the annual educational Direct Media system has gathered marketing professionals from eight countries in the region, for the eighth year in a row.

This year the DMA concept has been improved with the opening of the academy for external students from partner agencies and other marketing and business people. In this way, Direct Media wants to offer a part of its expertise to other professionals with the goal of developing the market and providing the answers to the frequently asked questions by its partners; in this way, the DMA may open its doors to external students.


Graduation of the seventh generation of Direct Media Academy

5. October 2016.

Marin Markov

Participants Direct Media Academy 2016 have passed their final exam, defended their works and once again confirmed their knowledge and undisputed talent. For those who will continue their education at the AcademIAA, more learning is ahead.

Students of the DMA 2016 had their hands full at the Terme Tuhelj near Zagreb last week, where seventh Direct Media Academy was held. This development and educational program of Direct Media system is traditionally held in a different country each year. At the beginning of the year, the most talented individuals are selected from all offices in the network, to attend an intensive three-day seminar of Direct Media’s development and education center, which aims to develop competence and professionalism of employees from across the network.


Listening is the most important thing in the era of digital communication

5. October 2016.

Ana Mirković, one of the speaker at DMA, gave an interview to Media Marketing.

Speaking at the Direct Media Academy (DMA), Ana Mirković, executive director of the Institute of Digital Communications in Belgrade and lecturer of the Institute of Digital Marketing in Ireland, in her lecture addressed the influence of emotions, and use of rationale in building personal image on social networks, but also in digital communication of brands.


Future of Print is in reduction of costs through use of e-papers

5. October 2016.

Bojan Leković, founder and CEO of and guest speaker at DMA, gave an interview to Media Marketing.

Visiting lecturer at Direct Media Academy (DMA), Bojan Leković, one of the most successful IT entrepreneurs in the region, the founder and CEO of the portal predicts how technology will continue to chart the path for the transformation of the media.