For Advertiser Serbia: Marija Matić, Data&Communications Director at Direct Media Serbia.
For the fifth year in a row, Color Media Communications is hosting Digital, a regional conference tackling trends in telecommunications and media
This year’s #Digital2018 will take place over two days — on September 6 and 7 (Thursday and Friday) — and bring together the most prominent names in the field from across the region, as well as a slew of guests from abroad.
The conference will be held at the Hotel Metropol in Belgrade.
The first speakers to kick off the event include Minister of Culture and Information Vladan Vladan Vukosavljević, British Ambassador to Serbia Denis Keefe, and the Ministry of Trade, Tourism, and Telecommunications’ Tatjana Matić. The second day will feature talks from Canadian Ambassador to Serbia Kati Csaba and Minister of Public Administration and Local Self-Government Branko Ružić.
One of the panelists for THE DREAMS AND THE REALITY OF GENERATION Z: MEET YOUR CUSTOMERS TO BE, OR PERHAPS BETTER NOT … will be Direct Media’s Media Planning Director Marija Matić, who talked to the conference hosts:
How well do we know Generation Z and its impact on digital communications?
Generation Z is becoming increasingly important in research and thinking across the entire communications industry. This is a generation that is expected to significantly change the way the media operate and the setups of many industries. At this time, it seems to me that we don’t know enough about Generation Z — we don’t have enough research or thinking about them.
How do you feel about influence marketing in Serbia?
When it comes to Gen Z, influence marketing is the most important means of communication. For them, social media are the starting point of all forms of communication. Consequently, influence marketing is becoming more and more important in our market. We are yet to see it growing.
What were Direct Media’s Generation Z study’s findings?
Digital’s attendees will get a chance to see and hear some parts of the study. I’m confident that it will be extremely interesting. What may be crucial is that this is a generation of pronounced individualists. Gen Z is defined as cloud-native, but our study reveals that they do not define themselves by Internet or mobile phone use. To them, the digital world is their reality, and they describe themselves just like any other generation — through their hobbies, interests, activities … In my opinion, this is the first global generation that erased boundary between local and global. They place equal importance on both national and foreign athletes, musicians, YouTubers, influencers … This is the generation that will be the most influential trendsetter in technological change in our country.
How will Generation Z change our future communication with consumers and the way we do business?
Generation Z will truly digitally transform today’s world. Everything that at this point looks futuristic they will quite spontaneously bring forth with their way of life. And this will happen very soon. And it will be, as they say, INTERNETsting.
Over the two days of ten panels and several case studies and presentations, experts from different fields will talk about trends in telecommunications, media, and technology, copyright in the digital age, regional entertainment royalty, SVOD platforms, eSports, Generation Z, the fears and hopes of the local IT scene, Google’s 20th anniversary, and what’s coming from our garages, as well as about the failures, falling down, and getting back up of successful people.
The program, participants, registration information, and registration fees can be found on the conference website www.digitalconference.rs.