Advertising Personality is an annual professional award bestowed by the Management Board of the Slovenian Advertising Chamber either for an exceptional achievement that left its imprint on the advertising industry in the previous calendar year or for an ongoing contribution to the development of the advertising profession in Slovenia over a longer period of time. This year the Advertising Personality award is going to Mojca Randl, founder and director of the Formitas Group. She received the award on Friday, 12 April, at the closing event of the 28th Slovenian Advertising Festival (SOF).
Mojca Randl has been a recognisable figure in Slovenian advertising for 30 years. The Formitas agency, which she founded in 1988, is the starting point and centre of her activity. Throughout this time, Formitas has been a stable, reliable and trustworthy agency. However, Mojca has never confined herself within the walls of her own agency and her commercial interests. She has always understood the value of interdependence in the world of advertising and marketing and the importance of professional development and networking. And not just between agencies themselves and with the media. She has always understood her clients and their interests. She knows we are all in the same boat. She has always listened and been able to respond to the moment, trends and times. Mojca thinks about things and learns.
As the industry developed its basic elements and tools, she was always at or at least close to the centre of things. She was only 27 when she became the first director of the Golden Drum festival. This festival, which has been held for 25 years now, has provided a framework for our gigantic strides into Europe and the world, but has also enabled us all to learn our trade and gain confidence.
In addition to being at the centre of setting up and developing the Slovenian Advertising Festival and creating the Slovenian Advertising Chamber, Mojca Randl was also not very far away when the Advertising Tribunal was established. At the time new ground was being broken, we were just as likely to make mistakes and fail as we were to achieve what we have today and what we now regard as self-evident. Numerous advertising pioneers of not so long ago have earned their place in history not only through their vision, but also for the courage they have shown in promoting their profession. Slovenian Advertising Chamber is grateful to Mojca Randl because she has always been at or around the centre of events with her personality and her ability to connect people.
In doing so, she has developed Formitas and made it into a success, both in Slovenia and internationally. An organisational, commercial and creative success. The agency’s achievements indicate her ability to understand the changes and needs of the economy and society. One such success story is the current Start, Slovenia! project, which has its origins in partnership and cooperation. It has earned Formitas numerous domestic and international awards, in particular for innovation. The agency recently received the 2018 Gold Effie Award and a special reward for the use of research.
Mojca Randl has demonstrated vision and the ability to generate – rather than merely accept – change throughout her presence on the Slovenian marketing scene.
“That is why Ms Mojca Randl is the Advertising Personality of the year.”, stated in the Slovenian Advertising Chamber explanation.