Ascanius Media Zagreb takes part in FMCG Marketing Summit in Zagreb
This year’s FMCG Marketing summit was all about the future of retail marketing and providing the latest information and insights about new marketing trends.
Media Director from Ascanius Media Zagreb Martin Koprek talked about regional media landscape – are we really that different – thinking mainly about specificities of every market – from Slovenia to Albania.
„Even though we have some similarities, every media market is different and should be considered as a unit. That’s why the strategy that worked for the Croatian market might not necessarily work somewhere else“, concludes Martin.